The Studio

The word "studio" is derived from the Latin word, studere, meaning to study with zeal, eagerness, application. The French term for studio, atelier, in addition to designating an artist's studio is used to characterize the studio of a fashion designer. Atelier also has the connotation of being the home of an alchemist or wizard.

But in medieval times the studio was not the province of one individual but home to a large collective or workshop filled with artists and craftspeople working with energy and ambition, but often in anonymity.

A studio is a laboratory for creativity.

And that's what I want Birch Studio to be. Not just the place I work, but a resource to other individuals and organisations.

A "hot-spot" of ideas, inspiration and information that people can plug into. A place to connect, to have conversations and to form collaborations.